Because trust powers everything we do

“Trust can’t be built when relationships are predicated on financial return”

After 9 years of research and 5 years of analysis we believe: Trust fosters advantage, revealing connections that people need, want and desire.

So, in 2015 we acted on our findings. We removed what we found to be the biggest barrier to establishing trust based relationships in our industry.

Put simply we’ve removed money, fees, fee structures, hourly or daily rates, retainers or any other form of pre-agreed monetary arrangement.

In short: the obligation to talk about money at any stage is removed from our relationships.

In 2016, after a year of legal work and testing with partner organisations the YOU DECIDE™ contract entered the world.

You Decide is about working together focused on a common goal, it’s the expression of our belief in the findings of our research and analysis. It’s doing as we say, it’s believing in why we work with people like you. And it’s proof positive that long term thinking can deliver results now and in the future.

It’s simple, you decide the value of our work once we’ve delivered – no questions asked, no catch, simple. A relationship founded on trust and mutual belief.

Because why would we embark on a course of action that didn’t have your success at it’s core. And how can you truly put a price on something to which the answer is not in hand. That would be crazy, right!

Our ‘YOU DECIDE’, rather than being words at the back of a document, hidden away or buried in the depths of a website, are front and center.

No catches. No small print. If you like the work, we trust you to give us a fair return.

This is the kind of world we want to live in, so we're living it.